By World War Two, the t-shirt had become standard issue in both the US army and the Navy; and although the t-shirt was still formally issued as underwear, soldiers stationed in hot climates would often wear it without any clothes on top - hence giving birth to the modern notion of the t-shirt. As the public were exposed to photographs of men wearing their t-shirts, the fashion soon spread into American life.
In the post-World War Two era, t-shirts were popularised by global movie stars such as John Wayne, Marlon Brando and James Dean - and since this time, t-shirt fashion trends have undergone constant revolutions. In the 1960s, Ringer T-Shirts were popular, as were tie-dying and screen-printing on basic t-shirts. In the 1970s, the black concert t-shirt became a staple with rock music fans t shirt 設計 the world, as people began wearing t-shirts emblazoned with their favourite band's logo or symbol for all to see.
While the t-shirt trend continued well into the 1980s and 1990s, these decades also saw the advent of slogan t-shirts. T-shirt slogans like "I'm with stupid" or "Frankie says Relax" - a popular homage to the 1980s band, Frankie Goes to Hollywood - became a common fashion feature. But as these slogans became increasingly ubiquitous, it's no surprise that the early years of the new millennium saw the phenomenon of "personal branding" on t-shirts become a mainstay of t-shirt fashion.
T-shirts of yesteryear were nothing like the t-shirts you know today. It was common knowledge that the first t-shirts, as you will learn, were clearly considered something to be worn underneath clothing. Certainly, the t-shirts of old were not part of a stand-alone industry, nor were they a mode of advertising.